ABOUT
meet Michelle.
Michelle is the founder and CEO of The GenLab Project™ and a keynote speaker with deep roots in engineering, generational impacts on education, and behavioral science. With decades of experience leading cross-generational teams, Michelle brings unmatched insight into how organizations can build trust, improve retention, and amplify collaboration.
Transformational Leader and Cultivator of teams that thrive on collaboration, creativity, and a shared vision.
Background in corporate engineering management specializing in solving complex problems and creating innovative solutions.
Has the innate ability to view all sides of the equation…technical prowess to creative license.
Successfully implements her strategies in educational environments, professional leadership settings, and corporate cultures.
Has a proven track record in team management, achieving business goals, and uplifting stakeholders to their full potential.
It’s Personal.
“Early in my career as an engineer in the carpet and flooring manufacturing field, I discovered that working in a STEM-driven corporate environment as a female came with challenges beyond my daily assignments. While I excelled in my engineering role, I often struggled to communicate with older generations who were less open to change and different perspectives. The disconnect wasn’t just about me—it was about how our generations viewed the workplace, progress, and communication differently. We didn’t truly understand each other, which led to barriers that made it difficult to collaborate and connect authentically
I VOWED TO NEVER FEEL THAT WAY AGAIN.
When I first started working, the study of generations was not a “thing,” but I had an epiphany when I discovered that generational understanding could make a huge impact on my career, and realized that if understanding various generations could help on a personal level, then it surely could help businesses grow, too! I knew I was onto something BIG.
After years of research studies, data compiling, behavioral analysis, and continuing education, it has become my personal mission to not only teach, but guide individuals, corporations, schools and businesses to the tremendous impact that generational understanding can bring to the workplace and stakeholders.
My research and guidance has helped businesses realize that richer relationships evolved as organizations became more generational savvy and vulnerable to understanding the power that each generation brings to the table. And, as relationships evolved, businesses and school systems realized the power that they have to create an incredible impact on employee growth, loyalty, and more.”
Proven Results.
Michelle brings a wealth of experience from her corporate background in engineering, paired with a proven track record of connecting businesses to consumers through consumer science and generational insights. As a transformational leader, she understands not only the purchasing power each generation brings but also how to harness the human potential of consumer relationships to drive loyalty and growth.
By blending her deep understanding of the technical, logistical, and behavioral drivers in industries, Michelle unlocks real, sustainable growth for businesses. After years of entrepreneurship, business-building, and coaching, she identified a gap between consumers and the industries that serve them—this gap lies in the failure to understand and adapt to generational differences both in the workplace and in the marketplace.
In today’s saturated markets, businesses that embrace transparency in their processes, sourcing, and craftsmanship consistently outperform their competitors.
Michelle’s expertise lies in helping companies understand how each generation interacts with brands, their unique customer service expectations, and the buying power they wield. By leveraging these insights, leaders and employees can strengthen their relationships, personalize their offerings, and foster long-lasting loyalty across all generations.
The key to cross-generational success is understanding and integrating authenticity into every aspect of the business. Through her proprietary tools and years of content development, Michelle provides businesses with a strategic pathway to stand out in competitive markets. By combining data, statistical research, behavior-based spending trends, and generational analysis, Michelle equips industries to build a foundation of generational understanding that ensures lasting success.
The impact of generations is no longer just a trend—it’s the backbone of modern business. The power it brings not only strengthens a brand’s narrative but also creates sales growth and generational longevity that propel companies forward.